Customer community platforms: panorama of the different solutions

Customer Community

Community Platform

Tooling

Discover in this cheat sheet the different solutions you may use to build your online customer community.
  • Customer Community Platform: how to choose one
  • How to choose your customer community platform
  • Community members: Build a strong relationship with them
Each platform has its own unique set of features and functionalities, and the choice of which one to use will depend on the business goals and the target audience. It's important to evaluate the different options and choose the one that best meets the needs of your business and customers.
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Customer Community Platform: how to choose one

There are a wide variety of customer community platforms available, each with its own unique features and functionality. Here is a panorama of some of the most popular customer community platforms:

Social media groups

Social media platforms such as Facebook, Instagram, and LinkedIn allow businesses to create and manage their own groups for customers to join and engage with. These groups can be used for customer support, product feedback, and general engagement.

Discussion forums

Platforms such as Reddit, Quora, and Discourse allow businesses to create and manage their own discussion forums for customers to join and participate in. These forums can be used for customer support, product feedback, and general engagement.

Discussion forums

Platforms such as Reddit, Quora, and Discourse allow businesses to create and manage their own discussion forums for customers to join and participate in. These forums can be used for customer support, product feedback, and general engagement.
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Email-based communities

Platforms such as MailChimp, Constant Contact, and GetResponse allow businesses to create and manage email-based customer communities. These communities can be used for customer support, product feedback, and engagement.

Mobile-based apps

Platforms such as Slack and Telegram allow businesses to create and manage mobile-based customer discussions. These communities can be used for customer support, product feedback, and engagement.
It's important to evaluate the different options and choose the one that best meets the needs of your business and customers.

Dedicated community platforms

Platforms such as MeltingSpot (insert MeltingSpot link here), Mighty Network or Circle provide businesses with a more comprehensive solution for building and managing customer communities. These platforms often include features such as instant chat, live streams, analytics, and moderation tools. In that way, MeltingSpot is the most complete platform for customer communities.

How to choose your customer community platform 

Social media groups and discussion forums are more open and accessible, while dedicated community software and email-based communities are more closed and exclusive. Social media groups and discussion forums are more geared towards discussion and feedback, while dedicated community software and email-based communities are more geared towards customer support and product feedback.
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Some examples of companies using dedicated community software are Adobe for their creative cloud community, Salesforce for their customer community and Shopify for their merchant community.
The process of choosing a customer community platform involves several steps, including evaluating the different options, comparing features and functionality, and testing the platform to see if it meets the needs of your business and customers. It's important to choose a platform that aligns with your business goals and target audience.
Try MeltingSpot, an all-in-one community platform and build your own customer community!

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